What we found
Articles
One article per niche, each built on what we measured in that niche's search results rather than on general advice.
SEO for therapists: what the search results actually look like
A private practice does not need more traffic. It needs the right dozen people a month to find you, read enough to trust you, and book. That is a different job from ranking, and the search results show why.
3,900 searches a month in this niche · measured 13 September 2026
SEO for moving companies: who you are actually competing with
In moving, the search results are not full of movers. They are full of companies that sell leads to movers. If you are paying for those leads and wondering why your own site brings nothing, that gap is the reason.
2,420 searches a month in this niche · measured 13 September 2026
SEO for photographers: the results are full of other photographers
Search this subject and you mostly find photographers explaining it to each other, not agencies selling services. That is unusual, and it is good news: the bar in this niche is set by people doing their own SEO between shoots.
1,660 searches a month in this niche · measured 13 September 2026
SEO for landscapers: seasonal demand and what to build for it
Landscaping demand arrives in waves, and the sites that win are the ones already in place when the wave starts. Building in April is building late.
1,650 searches a month in this niche · measured 13 September 2026
SEO for plastic surgeons: the most expensive search market we measure
This is a market where large agencies compete on behalf of practices, and where a single patient is worth enough to justify years of paid work. A practice site that was built once and left alone is competing with full-time teams.
1,460 searches a month in this niche · measured 13 September 2026
SEO for franchises: the corporate site and the local one are different jobs
A franchise has a problem no independent business has: its own locations compete with each other and with head office for the same searches. Solving that is mostly structure, not content.
1,450 searches a month in this niche · measured 14 September 2026
SEO for pest control: the search happens after something is already wrong
Nobody browses for pest control. Somebody sees something in the kitchen and calls whoever looks capable and available in the next ten minutes. Everything on the site has to serve that.
1,190 searches a month in this niche · measured 14 September 2026
SEO for cleaning companies: recurring work needs a different site
A cleaning company does not sell a clean. It sells every second Tuesday for the next three years. The site that makes that easy to start is the one that wins, and most cleaning sites are built to sell a single visit.
710 searches a month in this niche · measured 14 September 2026
Website design for churches: what the platforms give you and what they do not
Search this subject and you meet platforms built specifically for churches rather than agencies. That is worth understanding before you pay anyone, including us.
1,610 searches a month in this niche · measured 14 September 2026
SEO for electricians: the emergency call and the planned job are two different customers
An electrician gets two kinds of visitor. One has no power right now and will call whoever answers first. The other is planning a panel upgrade and will read for a week. The same page cannot serve both, and most electrician sites try.
3,520 searches a month in this niche · measured 14 September 2026
Website design for schools: the platforms own this market, and sometimes they should
Search this and you meet companies that do nothing but school websites. Before paying anyone, including us, it is worth knowing what they give you and what they take.
1,070 searches a month in this niche · measured 14 September 2026
SEO for manufacturers: the buyer is not searching for you, they are searching for a part
Nobody types the name of a machine shop they have never heard of. They type a material, a tolerance and a process, and whoever has a page about exactly that gets the enquiry.
480 searches a month in this niche · measured 14 September 2026
SEO for homebuilders: the search happens two years before the contract
A custom home is decided slowly, by two people, over dinner, on a phone. Your site is the thing they keep going back to, and most builder sites are built for a single visit instead of thirty.
600 searches a month in this niche · measured 14 September 2026
SEO for painters: the estimate is the product, and most sites hide it
Nobody searches for a painter out of curiosity. They have a room, a house or an office that needs doing, and they want to know roughly what it costs and whether you will turn up. A painter's site that answers those two things beats one with a nicer gallery.
320 searches a month in this niche · measured 14 September 2026
SEO for higher education: one site, a dozen audiences, and the program page doing all the work
A college site serves prospective students, parents, current students, staff, alumni and donors at once. Search traffic that brings in applicants lands almost entirely on one kind of page, and it is rarely the one the institution spent the budget on.
490 searches a month in this niche · measured 14 September 2026
SEO for property management: you are selling to owners, but the site is full of tenants
A property management company has two audiences and only one of them pays. Tenants arrive to pay rent and report a leak. Owners arrive to decide who looks after an asset worth hundreds of thousands. Most management sites are built for the first and lose the second.
530 searches a month in this niche · measured 14 September 2026
SEO for professional services firms: expertise that cannot be seen from outside
A consultancy, an engineering practice or an advisory firm sells judgement. From the outside, judgement looks identical on every website: a team photo, a list of services and the word trusted. The firm that gets found is the one that wrote down what it actually knows.
640 searches a month in this niche · measured 14 September 2026
SEO for carpet cleaning: the stain, the pet and the price per room
People do not search for carpet cleaning in general. They search for a red wine stain, a dog that had an accident, a move-out inspection on Friday. The carpet cleaner whose site answers that exact problem gets the call, and a site that just says we clean carpets gets compared on price.
360 searches a month in this niche · measured 14 September 2026
SEO for junk removal: the customer wants a price from a photo
Someone searching for junk removal has a pile and a deadline: a garage, an estate, a renovation, a tenant who left everything behind. They want to know what it costs, whether you take what they have, and whether you can come this week. The site that answers those three questions in the first screen wins against the big franchise names.
280 searches a month in this niche · measured 14 September 2026
SEO for home improvement companies: one project, many months of reading
A kitchen, a bathroom or a new roof is researched for weeks. The homeowner reads about cost, looks at finished projects, compares two or three companies and only then fills in a form. A home improvement site is judged over that whole stretch, not in a single visit.
170 searches a month in this niche · measured 14 September 2026
SEO for tree service companies: the call usually comes after a storm
Tree work is bought in two moods. One is planned: a tree too close to the house, a dead oak, a stump in the way. The other is urgent: a limb on the roof after last night's wind. A tree service site has to serve both, and the urgent visitor decides in the first few seconds whether to call you or the next name on the map.
240 searches a month in this niche · measured 14 September 2026
SEO for appliance repair: the customer is deciding between repair and replace
A washer that will not drain or a fridge that stopped cooling is a problem with a clock on it. The person searching is asking two things at once: can someone come soon, and is this worth repairing at all or should they buy a new one. The repair company that helps with the second question usually gets the booking.
110 searches a month in this niche · measured 14 September 2026
SEO for foundation repair: a frightened homeowner doing a lot of reading
Nobody searches for foundation repair casually. There is a crack in the basement wall, a door that no longer closes, a floor that slopes. The homeowner is worried about the house and about the bill, and reads a great deal before letting anyone inspect. The company whose site calms that worry with plain explanations is the one that gets invited.
60 searches a month in this niche · measured 14 September 2026
SEO for locksmiths: the customer is standing outside a locked door
Most locksmith calls start with a problem that cannot wait: keys locked in the car, a door that will not open, a lock that broke overnight. The person is searching on a phone, often late, and is also wary of being overcharged by someone they have never heard of. A locksmith site has seconds to prove it is local, real and fair.
220 searches a month in this niche · measured 14 September 2026